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Signal:a data event that tells you a prospect is in-market before they raise their hand: a pricing page visit, a funding round, a job change, a replyEnrichment waterfall:querying data sources in sequence until you get a value: Clay tries source A, then B, then C. Better coverage than any single providerGTM Engineering:treating your go-to-market motion as a software system: ICP as filter, signals as triggers, sequences as logic branches, Slack as the delivery layerIntent:behavioral evidence that an account is actively researching a problem you solve, before they contact sales or fill a formOutbound infra:the sending domains, mailboxes, DNS records, and warm-up cadence that keep your email out of spam and your main domain cleanICP filter:the exact definition of which companies and personas belong in your pipeline, expressed precisely enough that a machine can execute itWarm lead:a prospect who has taken a signal action (pricing page, reply, meeting request) that moves them ahead of every cold contact in your sequenceClay waterfall:a Clay table that pulls from LinkedIn, Apollo, and 50+ sources simultaneously, scoring and filtering prospects in real time before they reach a repEnrichment cost:the per-row credit spend of running a Clay workflow: easy to burn through budget fast when calling Clay from an AI agent without guardrails; controlling this requires knowing which enrichments to run, in what order, and when to stopSignal:a data event that tells you a prospect is in-market before they raise their hand: a pricing page visit, a funding round, a job change, a replyEnrichment waterfall:querying data sources in sequence until you get a value: Clay tries source A, then B, then C. Better coverage than any single providerGTM Engineering:treating your go-to-market motion as a software system: ICP as filter, signals as triggers, sequences as logic branches, Slack as the delivery layerIntent:behavioral evidence that an account is actively researching a problem you solve, before they contact sales or fill a formOutbound infra:the sending domains, mailboxes, DNS records, and warm-up cadence that keep your email out of spam and your main domain cleanICP filter:the exact definition of which companies and personas belong in your pipeline, expressed precisely enough that a machine can execute itWarm lead:a prospect who has taken a signal action (pricing page, reply, meeting request) that moves them ahead of every cold contact in your sequenceClay waterfall:a Clay table that pulls from LinkedIn, Apollo, and 50+ sources simultaneously, scoring and filtering prospects in real time before they reach a repEnrichment cost:the per-row credit spend of running a Clay workflow: easy to burn through budget fast when calling Clay from an AI agent without guardrails; controlling this requires knowing which enrichments to run, in what order, and when to stop
SORTED.
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GTM Engineering

Pipeline,
Sorted.

You're already paying for the tools. We automate the process, allocate spend to the right places, and free your team from implementation, upkeep, and pipeline grunt work, so what you're paying for actually converts.

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The Work

Services

OUTBOUND

You already pay for the tools. We make sure you're getting everything out of them.

We build the enrichment layer, ICP scoring, and sequence logic that turns your existing data spend into booked meetings.

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PAID

Paid spend that maps to closed-won, not just MQLs.

We run LinkedIn, Google, and Meta with attribution wired back to revenue, so you know exactly what's working.

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INBOUND

Inbound leads routed instantly. Not sitting in a queue.

We build the routing and enrichment layer so the right rep gets the right lead in minutes: with context, not just a name.

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REVOPS

Everything your team needs to know, in Slack.

We wire your stack so signals surface where your team already works. No CRM login required to stay in the loop.

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How It Works

The Model

01

Embedded Operator

Marketing and sales teams can't afford to take their eye off moving deals and driving leads. We get that. We handle everything else. We know the urgency, know what needs to be built, and can navigate the cross-tool, cross-team complexity of standing up systems that are hard to justify short-term but absolutely necessary long-term. Your team stays focused on the metrics that matter.

02

Fractional Cost

Access to a RevOps operator without the headcount. No full internal team needed. No 28-day ramp. Productive from week one, and everything we build stays in your stack.

03

Infrastructure That Compounds

Outbound data sharpens paid targeting. Paid insights inform content. Content fills the top of outbound. We build an integrated engine: nimble enough to test a new segment in days, smart enough to get better over time. Everything lives in your stack. You own it.

Proof

It Works

Case Study: Series B SaaS, $50M+ ARR

Before engaging, there was no repeatable outbound motion. Pipeline depended entirely on founder relationships. Within 28 days, the team had a functioning SDR infrastructure, a multi-stage email sequence generating consistent qualified meetings, and a CRM they could actually report from. No new hires. No agency retainers.
28 daysTime to operating GTM system
40+Qualified meetings per month
$0New headcount to execute

Free Tool

Build Your ICP in 5 Minutes

Answer a few questions about your product, deal size, and ideal customer. We generate a ranked ICP with firmographic filters, signal triggers, and a prioritized outreach approach. No email required.

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Free Resource

The GTM Playbook

Weekly tactics from the field: what's working in outbound, content, and RevOps right now. No theory. No fluff. Written for heads of marketing, demand gen leaders, and operators who are building GTM without an army.