01/ 06
Signal:a data event that tells you a prospect is in-market before they raise their hand: a pricing page visit, a funding round, a job change, a replyEnrichment waterfall:querying data sources in sequence until you get a value: Clay tries source A, then B, then C. Better coverage than any single providerGTM Engineering:treating your go-to-market motion as a software system: ICP as filter, signals as triggers, sequences as logic branches, Slack as the delivery layerIntent:behavioral evidence that an account is actively researching a problem you solve, before they contact sales or fill a formOutbound infra:the sending domains, mailboxes, DNS records, and warm-up cadence that keep your email out of spam and your main domain cleanICP filter:the exact definition of which companies and personas belong in your pipeline, expressed precisely enough that a machine can execute itWarm lead:a prospect who has taken a signal action (pricing page, reply, meeting request) that moves them ahead of every cold contact in your sequenceClay waterfall:a Clay table that pulls from LinkedIn, Apollo, and 50+ sources simultaneously, scoring and filtering prospects in real time before they reach a repEnrichment cost:the per-row credit spend of running a Clay workflow: easy to burn through budget fast when calling Clay from an AI agent without guardrails; controlling this requires knowing which enrichments to run, in what order, and when to stopSignal:a data event that tells you a prospect is in-market before they raise their hand: a pricing page visit, a funding round, a job change, a replyEnrichment waterfall:querying data sources in sequence until you get a value: Clay tries source A, then B, then C. Better coverage than any single providerGTM Engineering:treating your go-to-market motion as a software system: ICP as filter, signals as triggers, sequences as logic branches, Slack as the delivery layerIntent:behavioral evidence that an account is actively researching a problem you solve, before they contact sales or fill a formOutbound infra:the sending domains, mailboxes, DNS records, and warm-up cadence that keep your email out of spam and your main domain cleanICP filter:the exact definition of which companies and personas belong in your pipeline, expressed precisely enough that a machine can execute itWarm lead:a prospect who has taken a signal action (pricing page, reply, meeting request) that moves them ahead of every cold contact in your sequenceClay waterfall:a Clay table that pulls from LinkedIn, Apollo, and 50+ sources simultaneously, scoring and filtering prospects in real time before they reach a repEnrichment cost:the per-row credit spend of running a Clay workflow: easy to burn through budget fast when calling Clay from an AI agent without guardrails; controlling this requires knowing which enrichments to run, in what order, and when to stop
SORTED.
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Services

Your entire GTM motion.
Running in the background.

We build and operate outbound, inbound, and paid motions, wired together and routing every signal to Slack so your team can act without switching tools.

The order matters: ICP definition, account segmentation, data architecture, documented sales process — then Clay, sequences, and automation. Most teams do it backwards. We don't.

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What We Do

Three motions.
One team.

01:OUTBOUND

Outbound that runs itself.

Your only job is to close.

We build highly targeted prospect lists using Clay, enriched across 100+ data sources and validated before a single email goes out. We manage your sending infrastructure so your main domain stays clean and your messages land in inboxes.

We write and continuously improve your sequences, sort the replies, and route qualified conversations to your team in Slack, with context on who the prospect is and what to say.

02:INBOUND

No inbound lead goes cold.

Every lead gets worked. Same day.

We install visitor identification on your site so your team knows who's there (name, company, LinkedIn) before they fill out a form. When a target account lands on your pricing page, the right rep finds out immediately.

We set up instant meeting booking directly on your forms so leads book in the same session, before they close the tab. We connect attribution across every channel so you can see what's actually driving pipeline.

03:PAID

Ad spend you can defend.

You know what's working before you double the budget.

We run LinkedIn Ads, Google Ads, and retargeting: from targeting and creative to bid management and audience builds. We make sure every pixel fires correctly so the data you're looking at is the data that's actually happening.

We connect every campaign back to pipeline and closed revenue through your attribution layer. Cost-per-opportunity, not just cost-per-click, so you know what to scale before you spend more finding out.

Tools we work with

Clay
HubSpot
Attio
LinkedIn
Google Ads
Gong
RB2B

The Slack Layer

Everything comes
to you in Slack.

You approve, edit, or override. We handle the rest. Your team never has to log into a dashboard to know what's happening in the pipeline.

#pipeline-alerts
S
SortedGTMToday 9:14 AM

Jake Sullivan at Acme Corp replied:

"Interested, can you send over pricing and a quick overview of how this works?"

We're going to send this:

Hey Jake, thanks for getting back. Happy to send that over. We start at $5k/month for the Run package, which covers your full outbound motion including list building, sequences, and reply management... [continued]

Approve & SendI'll handle thisEdit first

Every signal, one place

Target account visits your pricing page → DM with their name, company, and pages viewed

Prospect replies to outreach → notification with their reply and a one-tap response link

Inbound form submitted → enriched profile with title, company size, and recommended next step

Meeting booked → calendar context, deal history, and prep notes

Monday morning → weekly pipeline digest: what went out, what replied, what converted

Pricing

Pick your motion.

Build

From $10,000one-time

Zero to running in 30 days.

The full infrastructure, built and handed to you. Ideal if you're starting from scratch, or already running the tools and not getting pipeline out of them. We wire up the system correctly, allocate your spend to the right places, and hand it off running.

  • →Sending infrastructure setup: domain stays clean
  • →CRM configuration (Attio or HubSpot)
  • →Clay setup + first targeted prospect list
  • →GTM + full tracking foundation (all pixels, GA4)
  • →Slack routing for every key signal
  • →First 90 days of outbound sequences
  • →Live handoff with documentation

Most Popular

Run

From $5,000/month

Qualified pipeline, every month.

We operate your outbound motion on an ongoing basis. You focus on closing. We fill the top of the funnel.

  • →Active cold email management + A/B testing
  • →LinkedIn outreach campaigns, monthly
  • →Prospect list refreshes in Clay
  • →Reply management + warm lead handoff
  • →Site visitor identification → Slack → sequence
  • →Monthly pipeline report in Slack

Scale

From $10,000/month

Your full GTM motion, end to end.

Outbound, inbound, and paid: all running, all connected, all tracked back to revenue.

  • →Everything in Run
  • →LinkedIn Ads + Google Ads + Meta retargeting
  • →ABM targeting for priority accounts
  • →Revenue attribution (HockeyStack)
  • →Lead scoring + routing optimization
  • →Inbound conversion tuning
  • →Quarterly strategy session

Add-Ons

Need something specific?

These can be added to any package, or scoped as standalone projects.

G2 profile setup + review generation campaignFrom $1,500
Webinar setup and first productionFrom $2,000
Revenue attribution setup (HockeyStack)From $3,500
CRM setup (HubSpot)From $2,500
CRM migrationCustom
Salesforce connectionCustom

FAQ

Common questions.

Get Started

Ready to sort
your pipeline?

Book a 30-minute call. We'll look at where you are, what's missing, and what the fastest path to pipeline actually looks like.

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