GTM Engineering Agency
GTM engineering,
built and run
for you.
Most B2B companies know they need a better outbound motion. The problem is not knowing what to build — it is having the time, the team, or the stomach to figure it all out. We build it and run it for you.
What it is
GTM engineering treats your pipeline like a software problem.
Traditional outbound relies on reps doing manual research, writing one-off emails, and hoping something sticks. GTM engineering replaces that with a system: Clay builds and enriches the lists, signal-based triggers identify the right moment to reach out, automation handles personalization and delivery, and everything routes to Slack so your team always knows what is happening.
The result is a pipeline motion that runs continuously, compounds over time, and does not depend on headcount to scale. When you add a new ICP segment, you update the Clay table. When a target account visits your site, a signal fires and a sequence starts. When a prospect replies, it lands in Slack with context and a one-click handoff.
That is what GTM engineering actually is. Not a tool. Not a hire. A system.
What we build
Six layers. One motion.
Outbound infrastructure
Sending domains, DNS setup, mailbox warmup, deliverability monitoring, and sequence structure. The foundation that lets you send at scale without burning your domain.
Clay enrichment and list building
Waterfall enrichment across multiple providers, company signals, AI-personalized copy at scale. Lists that refresh automatically against your ICP criteria.
Signal-based triggers
Site visitor identification, job change signals, funding events, hiring signals. The right prospect, reached at the right moment, before they ever fill a form.
CRM setup and routing
Attio, HubSpot, or whatever you are on. Deals, pipelines, handoff workflows, and the Slack routing that means your team sees every signal with context and a clear next step.
Paid GTM motions
LinkedIn Ads, Google Ads, and Meta retargeting wired into the same tracking foundation. Not separate campaigns — one coordinated motion with shared attribution.
Ongoing management
Monthly list refreshes, sequence optimization, bid adjustments, reply handling, and pipeline reporting. The motion keeps running without you managing it.
Who it is for
Anyone who wants it done properly, without doing it themselves.
Some companies have a marketing or sales leader who understands what needs to be built but does not have the time or the technical depth to build it. Some are doing founder-led sales and need a real outbound motion before they can hire a rep. Some have the tools but are not getting the output they expected and want someone else to own it.
All of those are the same problem: the right motion exists, but nobody is building and running it. That is what we do.
You do not need to be a specific size or stage. If you have a defined ICP, a product with a clear value proposition, and a sales motion that depends on outbound pipeline, GTM engineering can work for you.
How we work
Infrastructure first. Then the motion.
Build the foundation
Sending infrastructure, CRM connections, Clay setup, tracking, Slack routing. No campaigns before the foundation is right.
Launch the motion
First enriched list, first sequences live, site visitor identification active, all signals routing to Slack. Pipeline starts moving.
Compound
Monthly list refreshes, sequence optimization, new signal layers, paid motion layered in. Results compound as the system matures.
Pricing
Cheaper than a hire. Faster than building it yourself.
Build
$10,000
one-time
Full GTM infrastructure setup. Sending infra, CRM, Clay, tracking, Slack routing, and first outbound sequences. Ready to run in 3–5 weeks.
Run
$5,000
/month
Ongoing outbound motion. Clay list refreshes, active sequences, reply handling, site visitor identification, monthly pipeline reporting.
Scale
$10,000
/month
Full GTM motion. Everything in Run plus LinkedIn Ads, Google Ads, Meta retargeting, inbound optimization, and revenue attribution.
Full pricing breakdown, add-ons, and scoping details on the services page.
FAQ
Common questions.
What is a GTM engineering agency?
A GTM engineering agency builds and runs the automation, data enrichment, and outbound infrastructure that generates pipeline for B2B companies. Instead of relying on manual prospecting and reps, GTM engineering uses tools like Clay, n8n, and signal-based triggers to run a continuous, data-driven outbound motion. An agency does this for you — building the system and running it as an ongoing service.
How much does GTM engineering cost?
SortedGTM starts at $5,000/month for ongoing outbound management, and $10,000 for a one-time infrastructure build. A full-time GTM engineer hire typically costs $120,000–$180,000/year when you include salary, benefits, equity, and recruiting. The agency model costs less, starts faster, and does not require managing another headcount.
How long does it take to see results?
Infrastructure is typically live within 3–5 weeks. First replies and booked meetings usually appear within 2–4 weeks of sequences going live. The motion compounds over time as lists refresh, sequences are optimized, and signal layers are added.
Do I need a GTM engineer or a RevOps hire?
RevOps manages process, reporting, and CRM hygiene inside a running sales team. GTM engineering builds the pipeline generation system itself: enrichment, outbound automation, signal-based triggers, and the infrastructure that runs it. If your problem is that pipeline is not coming in, GTM engineering is what you need. If pipeline exists but tracking and process are a mess, RevOps is the right hire.
What tools do you use?
Clay for enrichment and list building, Instantly or Smartlead for cold email delivery, RB2B for site visitor identification, n8n for workflow automation, Attio or HubSpot for CRM, and Slack for signal routing. We work with whatever is already in your stack and fill the gaps.
Is GTM engineering just for B2B SaaS?
No. GTM engineering works for any B2B company with a defined ICP and a sales motion that depends on outbound pipeline. SaaS, services, agencies, and professional services firms all use the same enrichment and automation layer to run outbound. The tooling and signals differ by industry, but the underlying approach is the same.
Related reading
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